This Is Fred is a London-born, boundary-pushing fashion brand redefining how clothes are made and worn. Every piece is hand-crafted in our East London studio — cut, stitched, and finished with precision and care.

Our collections blur the lines between masculine and feminine, structure and fluidity, art and utility. Working in small batches with premium natural and vegan materials, we create statement garments that are as individual as the people who wear them.

No mass production. No compromises. Just considered, sustainable design that challenges convention and celebrates self-expression.